nivea for men

The problem/opportunity.  To have stand-out in a market saturated by Gillette’s high-spend campaigns and Lynx’s ‘lad-speak’ and convince men that this new ‘shaving system’ by Nivea actually made saving feel nicer.

The solution.  An ATL campaign that communicates a tongue in cheek, over-the-top pleasure brought on by using Nivea – and an online campaign that took shaving pleasure even further by introducing the idea of shaving addiction. Cue a series of linked online activity including a Japanese game show, a fansite for the star of the show, shaving pornography, a pornography site dedicated to the genre and a series of fake news reports.

Roles.  With my (then) creative partner Haydn Kerr, we concepted, created and wrote all the ads, the video scripts and the website content. I Art Directed the project and was the UX & UI designer of the web content. The online videos were directed and produced by Sweet Pictures.



TV & Cinema:

Digital Out-of-Home:

Spoof Japanese Game show and fansite:


Spoof ‘Shaving Porn’:

Spoof News Report: