The problem/opportunity. To create a sharable moment for Walkers fans at Christmas.
The solution. A magical 3D ‘crisp-mas’ wonderland right on the crisp packets. Visit one of the houses to create your own digital christmas cards to share with friends and loved ones. Or visit the ‘Christmas comedy club’, where only the worst cracker-jokes make the cut. Vote on the jokes or submit your own.
Roles. I was the Creative Director and UX designer. The design was by Keisha Farrell. Copy – including all ‘cracker’ jokes, by Chris Long. Illustrations were by Leon Tyler. VO for the promo-video was by Guy Harris.
Promotional Video:
Augmented Reality:
