The problem/opportunity. In a single page ad in the Economist’s iPad publication, how to display the breadth of information and content that UBS could provide to its clients.
The solution. A ‘dashboard’ style ad format, providing instant access to current video content, investor reports, market analysis and expert podcasts. From a design perspective the greatest challenge came from the responsive nature of iPad content needing to work in both landscape and portrait formats.
Roles. I was the sole creative and designer.
