The problem/opportunity. Create awareness of the launch of chocolate creme or ‘double-choc’ Oreo in Ireland.
The solution. A series of simple, tongue-in-cheek ads placed at or near the entrances of supermarkets nation-wide. The result : one of the most successful new-range launches Kraft had ever had in Ireland.
Roles. I was the Art Director. My creative partner and copywriter was Julie Wilson (nee Seal). Photography by Jesse Seaward.
