oreo – double choc

The problem/opportunity.  Create awareness of the launch of chocolate creme or ‘double-choc’ Oreo in Ireland.

The solution.  A series of simple, tongue-in-cheek ads placed at or near the entrances of supermarkets nation-wide. The result : one of the most successful new-range launches Kraft had ever had in Ireland.

Roles.  I was the Art Director. My creative partner and copywriter was Julie Wilson (nee Seal). Photography by Jesse Seaward.




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