The problem/opportunity. To make a LG’s latest smart phone offerings stand out in a saturated market, dominated by the iphone.
The solution. Using bold, striking graphics and headlines to match, we created multiple campaigns that highlighted each of the phones core strengths, but creating an over-arching campaign that encompassed all of the phones in the new Optimus range.
Roles. I was the designer and Illustrator for the whole campaign. I created all the on-screen phone graphics which acted as headlines on the print ads. I designed the website, the press ads and the traditional and digital out-of-home.
The site was designed to expand with a new page for each release of a new Optimus phone, with a single ‘parallax scrolling’ page containing all of the content for each phone and a fixed position floating navigation.
Print and Out of Home.