The problem/opportunity.  To convince audiences that cleaning the toilet by hand is unpleasant and now unnecessary.

The solution.  Originally only briefed for online ads, this series of spy-movie-parody ads featuring the ‘Duck’ proved to be so popular that the client returned with a second brief for a TVC. Two scripts went into testing and one made it through to production. I also created a website, which was translated and localised for each market across EMEA.

Roles.  I was the lead Creative and Art Director of the online ads and TVC. My creative partner and copywriter was Julie Seal. Animation was by A Large Evil Corporation (aka ALEC). I designed the site.

 

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Duck_02 Duck_03

 

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Website.

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TVC.

My preferred script with the mission impossible inspired duck…

Duck_04_storyboard

The client chose this version with the ‘parkouring’ duck…

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